2016-2017 CATALOG AND STUDENT HANDBOOK COURSE DESCRIPTIONS FIN 3396 International Finance 40 hours, 4 Credits This course will focus on the exchange rate, trade, and international finance of the organization. This course instructs the students to be proficient within the international environment. Prerequisite: Advanced Principles of Financial Management FIN 3434 Applications in Corporate Finance 40 hours, 4 credits This course will instruct the student on the evaluation of an institution’s financial policy. The topics’ covered in the course will be the time value of money, financial ration analysis, cash flows, capital budgeting, and international issues. Prerequisite: Advanced Principles of Financial Management FIN 4019 Financial Modeling 40 hours, 4 credits This course provides the theoretical foundation and practical skills and tools to enable students to use financial modeling to make sound business decisions. Key areas of focus are based on options pricing models. These models include the Monte Carlo studies. Prerequisite: Advanced Principles of Financial Management FIN 4372 Investment Portfolio Management 40 hours, 4 Credits This course will focus on the design of common stock portfolios and other investments. The student will incorporate analytical procedures in making sound investments decisions based on quantitative analysis and perform portfolio construction, management, and protection using the Eagle Investment Group portfolio. Prerequisite: Advanced Principles of Financial Management FIN 4955 Finance Capstone II 30 hours, 3 credits This course will combine and apply the finance, business, and General Education courses offered in the Finance Bachelor of Science Degree Program. The student will also apply ethics and professional standards to the world of finance. Prerequisite: Expected to be the final upper-level core course completed GEA 1000 Human Geography 40 hours, 4 credits This course will introduce students to the systematic study of patterns and processes that have shaped human understanding, use, and alteration of Earth’s surface. Students will employ spatial concepts and landscape analysis to examine human social organization and its environmental consequences. Prerequisite: None GEB 1011 Introduction to Business 40 hours, 4 credits This course is a study of the characteristics and functions of business in a free enterprise environment and how business impacts the economy in which we live. Characteristics studied may include opportunities, organizations, management, marketing, analysis and any other activities related to general ownership and operation. Prerequisite: None GEB 2444 Internet Business Models and E-Commerce 40 hours, 4 credits This course is designed to introduce students to new models for the practice of business as it is affected by new technologies. From ethical issues related to customer privacy to the problems related to timely contract fulfillment, this course engages the student in analyzing the potentials and problems the Internet offers. Topics covered include a survey of strategies and organizational models for new and existing businesses on the Internet, the impact of E-Commerce on customer relations (advertising, marketing, customer service), using information technologies for accounting, managing inventories and security, and designing strategies for keeping current with changes in the practice of E-Business. Prerequisite: None GEB 2888 Introduction to Business Analysis and Intelligence 40 hours, 4 credits This course will differentiate business intelligence and business analytics and how each function is important to the management of business operations. Students will analyze methods of data retrieval, discuss the importance of data mining and ethical business analysis, and explain business data findings and trends when making sound business decisions. Prerequisite: None GEB 2930 Business Capstone 20 hours, 2 credits This course is designed to allow students to integrate the knowledge and skills gained in the Business Management Associate’s Degree program. Through case analysis, class discussion, and supervised field experience, students will synthesize and demonstrate their understanding of core business concepts via the completion of a Capstone Project. Prerequisite: Expected to be the final lower-level core course completed GEB 3020 Advanced Principles of Financial Management 40 hours, 4 credits This course provides an introduction to advanced concepts and methods of financial management for organizations. Topics include: an analysis of corporate finance, asset pricing, leverage, risk and return, short- and long-term investment decisions, business financial planning, working capital management, capital structure, multinational finance, as well as other topics. Prerequisite: Financial Accounting II GEB 3051 The Business of Digital Media 60 hours, 4 credits This course is designed to prepare students for multiple levels of project completion across the broad spectrum of digital media such as: concept development, production, project management, and content delivery. Important workforce assets of individual drive and assessment, success within creative teams, management of timelines, deadlines, and budgets, and effective leadership are explored as they pertain to the multimedia development pipeline. Prerequisite: Portfolio Development GEB 3110 Research and Report Writing 40 hours, 4 credits Students will learn research and report writing for academic settings. Topics will include qualitative and quantitative research methodology, literature reviews, information literacy, and academic report writing. Prerequisite: English Composition or Communicating in Your Profession GEB 3124 Business Research and Analysis 40 hours, 4 credits Students will develop research strategy and problem solving skills used for business analysis. They will examine the use of qualitative and quantitative research methodology and develop professional writing skills for presenting research findings. They will experience using various research methods such as surveys, business research proposals, and dashboards. Prerequisite: None GEB 3275 Consumer Behavior 40 hours, 4 credits Students focus on demographics, lifestyle, social and cultural trends, and the impact on consumer motivations and behavior. Topics for exploration include the consumer decision- making process, family, learning, personality, group dynamics, market adjustment, product innovation and the impacts on the business world. Market research techniques and strategies in conjunction with the analysis of business to business as well as business to consumer sales are included. Students assess the managerial application of consumer behavior including ethics and legal implications. Prerequisite: None GEB 3388 Winning Customer Service Strategies 40 hours, 4 credits Motivating and empowering employees to provide outstanding customer service is critical to an entrepreneur’s success. This course teaches students the strategies, techniques, and tools for developing and sustaining long term customer relationships. Cutting-edge customer relationship management tools will be explored, as well as how to create customers who are promoters of your brand. Prerequisite: None GEB 3422 Business Project Management 40 hours, 4 credits This course provides students with the essential elements and foundational standards used to manage projects, programs and portfolios in any organization. Students will develop project scope and scheduling skills as well as assess program bidding and proposal processes. They will evaluate the impact of scope definition, and explore how to manage teams, expectations and project stakeholders. Prerequisite: None GEB 4220 Managing a Diverse Workforce 40 hours, 4 credits This seminar course examines diversity from a personal, group, organizational, national, and global perspective. Students will explore stereotypes of individuals within organizations, and they will study how these stereotypes affect people within the workplace. Students will also examine issues in conducting business and managing people within a global setting. Prerequisite: None GEB 4230 Website Development for Business 40 hours, 4 credits This course teaches students the business strategies and techniques for website design and development. Key areas include usability studies, information architecture design, and working with information technology professionals to develop the website. Prerequisites: Search Engine Optimization and Marketing Strategies; Web Analytics GEB 4410 Advanced Principles of Marketing 40 hours, 4 credits This course examines developing, designing, and implementing marketing programs, processes, and activities. Key areas of focus include capturing market insights, brand building strategies, market segmentation, and delivering and communicating value. Prerequisite: None GEB 4505 Organizational Development 40 hours, 4 credits In this course, students examine how qualitative approaches, quantitative approaches, and process-based approaches to organizational development through the stories of professionals involved in organizational change. Students will critically examine the design, management, and control of organizational development programs. Prerequisite: None GEO 3204 Physical Geography 40 hours, 4 credits This course presents a study of the development and distribution of landforms, climates, minerals, soils and water resources. Interrelationships between the physical environment and regional patterns formed by these elements are analyzed against man’s utilization of them. Prerequisite: None GLY 1000 Introduction to Geology 40 hours, 4 credits Examines basic geologic principles from a physical or historical perspective. Includes such topics as the formation of rocks and minerals; internal and external processes modifying the earth’s surface and phenomena; and the evolutionary history of the earth, including its life forms, oceans and atmosphere. Prerequisite: None GRA 1022C Figure Drawing 40 hours, 3 credits Basics of structure and anatomy of the human figure will be introduced with a strong emphasis on gesture and the drawing of actions and kinetics. Students will explore drawing a stationary human figure as well as figures moving while dressed in flowing costumes and figures performing basic movements. The development of visual acuity and professionalism in criticism of artwork will play a key role in the course. Pre- or co-requisite: Digital Illustration GRA 1057C Design Foundations 40 hours, 3 credits In this course students will learn the foundational principles and elements of art and design and explore them through digital design. Theory of each principle and element will be supported by hands-on exercises in which students will apply what they have learned. Examples from the history of art and design will be used to support and explain each new concept. Balance, value, repetition, unity and variety, contrast, dominance, scale, line, shape and form, depth, direction, texture, color, and value will be presented. This course will provide basic training and exploration in a variety of industry-standard design software. Emphasis will be placed on exploration of basic foundation principles through original compositional designs. Prerequisite: None GRA 1164C Drawing from Observation 40 hours, 3 credits Students in this course will develop and hone vision and drawing skills. The course will focus on drawing on paper from still life and life scenes observations. The course will progress from basic sketching and contour lines to gesture drawing and perspective drawing. Developing observation skills for line, form, light, shadow, and detail, will be emphasized. Techniques learned in this course will be utilized later in digital drawing and painting courses. Professionalism in critique of one’s own work and that of others will be practiced. Prerequisite: None 888-5-RASMUSSEN 77 COURSE DESCRIPTIONS
