2016-2017 CATALOG AND STUDENT HANDBOOK COURSE DESCRIPTIONS MAN 4143 Contemporary Leadership Challenges 40 hours, 4 credits This seminar course examines current issues within the management field. This course is highly interactive in that both students and faculty are actively engaged in researching, presenting, and discussing course materials. In addition to gaining in-depth exposure to a current key topic in the field, students learn to become active and effective members of a professional learning community. Prerequisite: None MAN 4240 Organizational Behavior Analysis 40 hours, 4 credits This course is designed to explore human behavior in work settings from an interdisciplinary perspective. The following topics will be studied and analyzed from a management perspective: organizational structure, leadership, power, conflict management, individual and group dynamics, motivation, morale, and communication. Prerequisite: None MAN 4320 Human Resource Recruitment and Selection 40 hours, 4 credits This course introduces students to the basic principles and techniques of staffing the workplace. Students will analyze theories and strategies utilized in staffing, planning, recruiting, and selection and performance assessment. Prerequisite: None MAN 4330 Compensation Administration 40 hours, 4 credits This course addresses tangible and intangible compensation and the use of compensation to motivate and reward employee performance. The course also covers job analysis, job description, and job evaluation on the basis of compensable factors as well as designing an equitable pay structure. In addition, students analyze the influence of unions and government in determining the compensation of the labor force, including compensation of both hourly workers and managerial employees. Prerequisite: None MAN 4441 Negotiation and Conflict Management 40 hours, 4 credits This course will focus on negotiation and conflict management in business and other organizational settings. The emphasis is on gaining an understanding of the negotiation process and developing effective negotiation and conflict management skills. Prerequisite: Organizational Behavior Analysis MAN 4572 Instructional Design, Training & Development, and Learning 40 hours, 4 credits In this course, students apply the knowledge and skills they have learned in the Human Resource and Organizational Leadership Bachelor of Science degree to a real-world business scenario. Key areas of focus include: strategic human resource management, organizational leadership, workforce performance, compensation and benefits, employment law, corporate social responsibility, workplace health, safety and security, employee engagement and motivation, needs analysis, metrics, and training and development. This course is designed to be taken at the end of the program. Prerequisite: None MAN 4602 International Business 40 hours, 4 credits This course provides management students with an introduction to international economic, political, cultural and business environments. Students will develop a basic understanding and appreciation of the myriad factors involved in managing people within a global workforce. Prerequisite: None MAN 4679 Performance-Based Training and Instructional Design 40 hours 4 credits This course is designed to introduce students to the field of instructional design. Theories of instructional design are covered, with an emphasis on the systematic approach to learning and instruction. Students will transfer the learning to a project, demonstrating an understanding of key instructional design concepts: analysis, design, development, implementation, and evaluation. Prerequisite: None MAN 4701 Leading Change 40 hours 4 credits This course will focus on the impact of change in an organizational setting. Various change management models will be explored, providing students with a foundation for approaching change and developing effective skills and techniques to perform in the workplace when change occurs. Students apply business concepts to real-world case study examples and determine strategies for bringing constructive change to an organization. Prerequisite: None MAN 4720 Strategic Management 40 hours, 4 credits This course is designed to integrate prior business courses through study, discussion, and creation of strategic management plans. Students will evaluate the key functions of organizations and integration of these functions to understand the best practices used to achieve competitive advantages. Topics will include strategic formulation, implementation, and evaluation. Prerequisite: None MAN 4845 Leadership and Teams 40 hours 4 credits This course provides an applied approach to leadership, team building, collaboration, and conflict resolution. Students will understand and apply these concepts to workplace settings. Students will develop structures, processes, and strategies to create and maintain effective teams. Gender, culture, individuality, and telecommuting in team dynamics will also be explored. Prerequisite: None MAN 4900 Management Capstone 30 hours, 3 credits In this course, students analyze, synthesize, evaluate, and create new knowledge by reviewing, contemplating, and applying theoretical concepts studied throughout their degree in creating a solution for an actual management need. This course is designed to be taken during the student’s last quarter. Prerequisite: Expected to be the final upper-level core course completed MAN 4926 Human Resource Management Capstone 20 hours 2 credits In this course students apply the knowledge and skills they have learned in the Human Resource and Organizational Leadership Bachelor of Science Degree to a real-world business scenario. Key areas of focus include: strategic human resource management, organizational leadership, workforce performance, international leadership and human resources, compensation, and employment law. This course is designed to be taken at the end of the program. Prerequisite: Expected to be the final upper-level core course completed MAN 4990 Human Resource Management Internship 40 hours, 2 credits MAN 4990 Lecture (10 hours, 1 credit) MAN 4990LL Internship (30 hours, 1 credit) In this course, students take on the role of consultant to apply the knowledge and skills they have learned in the Human Resource and Organizational Leadership Bachelor of Science degree to a real-world business scenario. Key areas of focus include: strategic human resource management, organizational leadership, workforce performance, compensation and benefits, employment law, corporate social responsibility, workplace health, safety and security, employee engagement and motivation, needs analysis, metrics, and training and development. This course is designed to be taken at the end of the program. Prerequisite: Human Resources and Organizational Leadership Bachelor’s student in last or second-to-last quarter MAN 4991 Human Resource Project Capstone 20 hours, 2 credits In this course, students apply the knowledge and skills they have learned in the Human Resource and Organizational Leadership Bachelor of Science degree to a real-world business scenario. Key areas of focus include: strategic human resource management, organizational leadership, workforce performance, compensation and benefits, employment law, corporate social responsibility, workplace health, safety and security, employee engagement and motivation, needs analysis, metrics, and training and development. This course is designed to be taken at the end of the program. Prerequisite: Human Resources and Organizational Leadership Bachelor’s student in last or second-to-last quarter MAR 2011 Principles of Marketing 40 hours, 4 credits This course serves as an introduction to the marketing concept, integrating seven key marketing perspectives. Topics include: consumer buying behavior, business-to-business markets and organizational buying behavior, market research techniques, fundamental pricing concepts, marketing channels and logistics, integrated marketing communications, and marketing’s role in electronic commerce. Prerequisite: None MAR 2374 Online Multimedia Marketing 40 hours, 4 credits This course explores emerging and innovative business and marketing technologies and techniques such as weblogs and podcasting. In addition to investigating the newest communication tools, this course will also address creating and evaluating proposals, media purchasing and online public relations. Prerequisite: Internet Business Models and E-Commerce MAR 2873 Public Relations and Advertising Strategies 40 hours 4 credits Students examine the similarities and differences between public relations, advertising and promotional marketing and how to differentiate between a target audience and a target market. Marketing interactions with associated stakeholders, including current and new customers; shareholders; the media; financial and industry analysts will be explored. Other parts of the enterprise, such as senior management and marketing, finance, and human resources departments are studied. Prerequisite: Principles of Marketing MAR 3295 Internet Marketing, Public Relations and Social Media 40 hours, 4 credits This course is designed to give students an in depth understanding of emarketing strategies and techniques and how to apply them to help organizations achieve their online sales and marketing objectives. Key areas of focus include email marketing, social media, and online PR. Prerequisite: None MAR 3592 Strategic Sales and Sales Management 40 hours 4 credits Students will examine strategies and relationships that relate to the job of managing an effective sales force. A concentration on developing a sales force program and managing strategic account relationships will be applied. The focus on sales management will allow students to explore team development, diversity in the work force, problem-solving skills, and financial issues. Prerequisite: None MAR 3817 Search Engine Optimization and Marketing Strategies 40 hours, 4 credits This course is designed to give students an in-depth understanding of search engine optimization and search engine marketing strategies and techniques. Application of key word strategies, local, and offpage search engine optimization techniques, developing an account structure, identifying differences in black hat/white hat philosophies, and defining success metrics are examined. Students will also gain hands-on experience developing and optimizing campaigns. Prerequisite: None MAR 4239 Marketing and Product Management 40 hours 4 credits Students will explore the amalgamation of marketing and product management. The applications-oriented focus will allow students to develop a marketing plan with a concentration on product lifecycle management and customer relationship management. Students will apply theory and concepts in the areas of marketing, management, economics, as well as finance in the marketing planning process. Prerequisite: None MAR 4355 Web Analytics 40 hours, 4 credits This course teaches the fundamentals of how to use web analytics concepts, tools, and techniques to harness the power of an organization’s website to create measurable business value, increase customer retention, and build customer loyalty. Prerequisite: Search Engine Optimization and Marketing Strategies MAR 4582 Internet Law 40 hours, 4 credits This course gives students an in-depth understanding of Internet law and how it applies to online commerce and today’s business transactions. Prerequisite: Business Law MAR 4806 Marketing Capstone 20 hours 2 credits In this course students apply the knowledge and skills they have learned in the Marketing Bachelor of Science Degree to a real-world business scenario. Key areas of focus include: public relations and advertising, internet marketing, consumer behavior, website development for business professionals, and sales management. This course is designed to be taken at the end of the program. Prerequisite: Expected to be the final upper-level core course completed 888-5-RASMUSSEN 85 COURSE DESCRIPTIONS
