ADDENDUM to the Rasmussen College Catalog 2017-2018 June 27, 2018 design concepts for the marketing messages. It focuses on the different design concepts and techniques used in the creation of the marketing message to the customer. Topics covered include hierarchical typographical, color psychology, and other design concepts to communicate the client message. This course prepares students to apply fundamental design concepts to marketing messages. Prerequisite: None MAR 3128 Foundations of Digital Marketing 40 Hours, 4 credits This course introduces students to basic concepts related to digital marketing. They will investigate major digital marketing platforms all while identifying its role in today's business environment. By the end of the course, students will be able to outline the steps for creating a cross platform digital marketing plan that presents a consistent brand message. Prerequisite: None MAR 3250 Marketing Research 30 Hours, 3 credits This course is the study of marketing research and the important role it plays in providing useful information to make marketing decisions. It focuses on different research methodologies and their roles in meeting research goals and objectives. Topics covered include the marketing research process, qualitative and quantitative research methods, consumer and market trends, and the analysis of research findings. This course prepares students to synthesize research and apply customer insights to marketing decisions. Prerequisite: None MAR 3322 Marketing Law and Ethics 40 Hours, 4 credits This course is the study of legal and ethical issues in marketing. It focuses on the distinction between law and ethics and the importance of considering both when making marketing decisions. Topics covered include legal and regulatory compliance, methods to minimize stakeholder risk, ethical values and best practices, and the application of legal and ethical considerations to real-life marketing decisions. This course prepares students to comply with legal requirements and manage ethical grey areas that may arise in a career in marketing. Prerequisite: None MAR 4065 Marketing Communications 40 Hours, 4 credits This course allows students to learn best practices when communicating through multiple channels and with a range of audiences. Topics include the development of a brand, how to align communication methods with the brand, copywriting of key marketing plan components, and communication strategies to gain campaign approval. This course prepares students to plan and execute integrated marketing campaigns designed to support business goals through traditional and digital platforms. Prerequisite: None MAN 4146 Salesforce Management 40 Hours, 4 credits This course is the study of managing and leading a salesforce. It focuses on managing and leading both on- site and remote personnel by applying communication skills and the ability to develop relationships. Topics covered include qualities found in effective sales managers, integrating both managerial and leadership skills, embracing diversity, working with global teams, conflict management, and developing business acumen. Prerequisite: MAR 3592 Strategic Sales and Sales Management MAR 4171 Advanced Marketing Strategies 40 Hours, 4 credits In this course, students will learn about advanced applications of marketing mix strategies in both domestic and international business environments. Topics include common internal resources and external trends that influence marketing decisions and organizational factors that can solidify strategic success. Prerequisite: None MAR 4285 Advanced Digital Marketing Strategies 40 Hours, 4 credits This course is an application of the concepts learned in Foundations of Digital Marketing. Students will employ real-world, digital marketing campaigns and understand the placement of each in the sales funnel. Students will also learn how to discern what digital marketing sources are worth following and, more importantly, how to avoid information that is incorrect or outdated. Prerequisite: MAR 3128 Foundations of Digital Marketing MAR 4316 Visual Marketing and Social Media 40 Hours, 4 credits This course introduces students to higher levels of social media strategy and execution. Topics include social media strategy and campaign development, incorporating the use of effective visual marketing, and addressing crisis communication plans through social media. This course prepares students to communicate with marketing stakeholders about the necessity of end-to-end consumer engagement in visual and social media initiatives. Prerequisite: MAR 3128 Foundations of Digital Marketing MAR 4409 Professional Selling 40 Hours, 4 credits This course is the study of the interpersonal value-added communication process within professional selling. It focuses on developing a framework for each point of contact a salesperson has with a customer. Each stage of the framework builds upon the previous step. Topics This addendum supersedes all previously issued versions. Page 13 / 39
