ADDENDUM to the Rasmussen College Catalog 2017-2018 June 27, 2018 covered focus on relationships, products, customers, presentations and ethics. Topics also include an overview of certifications available for sales professionals. This course prepares students for successfully uncovering and satisfying the needs and wants of a prospect, while building and maintaining long-term relationships between both parties. Prerequisite: MAR 3592 Strategic Sales and Sales Management MAR 4532 Sales Promotion, Analytics, and Forecasting 40 Hours, 4 credits This course is the study of short-term tactics to boost sales, increasing demand and visibility through sales promotions, and analyzing trends to predict future events. It focuses on creating value for the consumer and supporting organizational goals and objectives. Topics covered are measuring sales promotions, differentiating the characteristics of business-to-consumer (B2C) and business-to-business (B2B) channels, predictive analytics, and promotional demand forecasting. This course prepares students to attract more customers, drive value, and ethically maximize business results. Prerequisite: MAR 3592 Strategic Sales and Sales Management MAR 4920 Marketing Bachelor Capstone 40 Hours, 4 credits This course is the capstone course that culminates the Marketing Bachelor's Degree. It focuses on the application of marketing theories and concepts covered in previous courses. Topics covered include marketing plan development and implementation, the importance of aligning integrated marketing strategies with organizational goals, the application of marketing research, traditional and digital communication channels, and marketing metrics and analysis. This course prepares students to graduate with a realistic view of the types of business decisions marketing practitioners make on a daily basis. Students will also have the opportunity to explore a range of career options in the field of marketing. Prerequisite: Expected to be the final upper-level course completed SSE 1250 Multiculturalism and Diversity 40 hours, 4 credits We live in a diverse world, and it is important to understand how to work with diverse people. In this course, students will be exposed to multicultural perspectives, unconscious bias, and how to work with diverse populations. Moving beyond cultural competence, this course will expose students to cultural theories that support continuous knowledge of diverse populations and working with various cultures and ethnicities. Prerequisite: None Delete the existing course descriptions and replace with the following: ACG 3481 Cost Accounting 40 Hours, 4 Credits This course provides a survey of the theory and application of cost accounting principles. Topics include how to identify, measure, and accumulate direct and indirect costs, how to apply manufacturing overhead, introduction to job costing systems, budgeting, cost‐volume profit relationships, and relevant costs. Prerequisite: None CNT 3003 Advanced Network Security 50 hours, 4 credits This course offers an in-depth study of current network security technologies that help maximize investment in foundational network security strategies. This course also aligns to the Cisco CCNA certification objectives, covering protocols used to implement network security services, firewall security using ASA ACL and Modular Policy Framework, and on and offsite secure communications protocols. In addition, this course takes an in-depth look at network defense concepts and techniques. Students will examine the tools, techniques, and technologies used in the securing of information assets. Topics covered include intrusion detection, virtual private networks (VPN), incident response strategies and planning, wireless network security, and securing data in a cloud. Prerequisite: CET 2522C Cisco Network Routing and Switching (or CCENT 100-105 ICND1 ver.3 certification) COP 1044C Introduction to Object-Oriented Programming 40 hours, 3 credits This course will provide students with an understanding of the basic concepts of object-oriented programming including encapsulation, inheritance, and polymorphism. Students will explore the uses of classes, including attributes, behaviors, and the methods that can be applied to them. Programs will be developed and implemented utilizing object-oriented software design modeling. Prerequisite: Foundations of Software Design FIN 3396 International Finance 40 hours, 4 Credits This course is the study of the global process by which the firm moves from a domestic to a multinational business orientation. It places focus on the global financial environment, foreign exchange markets and exposure, financing and operations of the global firm. The course will prepare students to see finance from a global perspective. Prerequisite: FIN 3434 Applications in Corporate Finance FIN 3434 Applications in Corporate Finance 40 hours, 4 Credits This course is the study of the theories, principles, and applications of corporate finance. It emphasizes and This addendum supersedes all previously issued versions. Page 14 / 39
