ADDENDUM to the Rasmussen College Catalog 2017-2018 June 27, 2018 integrates analytical frameworks with the decision-making process. Topics covered will be ratio analysis, time value of money, capital structure, capital budgeting, and net working capital management. This course will prepare students to apply appropriate quantitative methodologies to optimize shareholder value. Prerequisite: None GEB 3020 Advanced Principles of Financial Management 40 hours, 4 credits This course is the study of advanced tools used in short and long term financial management. It emphasizes corporate valuation and financial planning. Topics covered will be derivatives, capital asset pricing model, risk management, securities, and asymmetric information in the financial market. This course will prepare students to leverage sophisticated quantitative management tools to strengthen a firm’s financial position. Prerequisite: None GEB 3275 Consumer Behavior 40 hours, 4 credits In this course, students will learn about how consumers act and what factors influence those actions. Topics include the individual makeup of consumers, such as their personality or lifestyle, and the influencing factors around them, such as their peers or social expectations. Students will examine the consumer decision-making process and learn how businesses can utilize it in order to be more successful. Prerequisite: None GEB 4230 Website Development for Business 40 hours, 4 credits In this course, students will become familiar with the technical knowledge of website development and publishing. Key areas include usability studies, information architecture design, and working with various technology tools to develop the website. Prerequisite: MAR 3128 Foundations of Digital Marketing GRA 1206C Typography 40 hours, 3 credits This course is an introduction to the history, forms and use of typefaces and letterforms in digital design. Basic typographic vocabulary and fundamentals are emphasized to develop a creative understanding of and technical competence in using type as both a visual aspect of language and as a means to enhance communication. The student will use design software to produce major typographic projects for multiple forms of media. Prerequisite: GRA 1057C Design Foundations MAN 4143 Contemporary Leadership Challenges 40 hours, 4 credits This course examines current issues within the management field. This course is highly interactive in that both students and faculty are actively engaged in researching, presenting, and discussing course materials. In addition to gaining in-depth exposure to a current key topic in the field, students learn to become active and effective members of a professional learning community. Prerequisite: None MAR 3592 Strategic Sales and Sales Management 40 Hours, 4 credits This course is the study of strategic sales and effective sales management of both B2C sales and B2B sales. It exposes students to the value of consultative selling rather than the more common and traditional transactional selling. The focus is on strategic partnering and building long-term relationships. Students will be exposed to B2C and B2B channels to effectively diagnose challenges hindering their customer’s success and developing solutions to fulfill customer needs. This course will prepare students with the knowledge, skills, and abilities required to focus on target consumers in relevant ways and to gain competitive advantage. Prerequisite: None MAR 3817 Search Engine Optimization and Marketing Strategies 40 Hours, 4 credits In this course, students will learn about the history of search engine optimization (SEO), the evolution of SEO, and the three basic stages of getting long-form blog content to rank in organic search engines. Application of keyword strategies, local and off-page SEO techniques, developing an account structure, and defining success metrics are examined. Students will also gain hands-on experience developing and optimizing campaigns. Prerequisite: None MEA 2895 Medical Assistant Experiential Externship 200 hours, 6 credits In conjunction with a Medical Assisting Capstone, students will complete 180 hours of a Medical Assisting training experience in a physician’s office/clinic or medical center and 20 hours of online lecture. While on the clinical site, the extern will perform medical assisting job duties in both the front-office administrative and the back-office clinical areas, in order to develop on-the-job learning skills. Under no circumstances will the student extern receive pay for the externship hours worked. Prerequisite: Successful completion of all Medical Assisting core courses except Career Development Co-requisite: Medical Assisting Capstone MLT 2450 Immunohematology 40 hours, 3 credits MLT 2450 Lecture (20 hours, 2 credits) MLT 2450L Lab (20 hours, 1 credits) An introduction to the fundamentals of the immune system and the principles of genetics as they apply to This addendum supersedes all previously issued versions. Page 15 / 39
