rasmussen.edu | 888-5-RASMUSSEN COURSE DESCRIPTIONS GEB2930 Business Capstone 20 hours, 2 credits This course is designed to allow students to integrate the knowledge and skills gained in the Business Management Associate’s Degree program. Through case analysis, class discussion, and supervised field experience, students will synthesize and demonstrate their understanding of core business concepts via the completion of a Capstone project. Prerequisite: Expected to be the final lower-level core course completed GEB3020 Advanced Principles of Financial Management 40 hours, 4 credits This course is the study of advanced tools used in short- and long-term financial management. It emphasizes corporate valuation and financial planning. Topics covered will be derivatives, capital asset pricing model, risk management, securities, and asymmetric information in the financial market. This course will prepare students to leverage sophisticated quantitative management tools to strengthen a firm’s financial position. Prerequisite: None GEB3124 Business Research and Analysis 40 hours, 4 credits Students will develop research strategy and problem-solving skills used for business analysis. They will examine the use of qualitative and quantitative research methodology and develop professional writing skills for presenting research findings. They will experience using various research methods such as surveys, business research proposals, and dashboards. Prerequisite: None GEB3275 Consumer Behavior 40 hours, 4 credits In this course, students will learn about how consumers act and what factors influence those actions. Topics include the individual makeup of consumers, such as their personality or lifestyle, and the influencing factors around them, such as their peers or social expectations. Students will examine the consumer decision-making process and learn how businesses can utilize it in order to be more successful. Prerequisite: None GEB3388 Winning Customer Service Strategies 40 hours, 4 credits Motivating and empowering employees to provide outstanding customer service is critical to an entrepreneur’s success. This course teaches students the strategies, techniques, and tools for developing and sustaining long-term customer relationships. Cutting-edge customer relationship management tools will be explored, as well as how to create customers who are promoters of your brand. Prerequisite: None GEB3422 Business Project Management 40 hours, 4 credits This course provides students with the essential elements and foundational standards used to manage projects, programs, and portfolios in any organization. Students will develop project scope and scheduling skills as well as assess program bidding and proposal processes. They will evaluate the impact of scope definition, and explore how to manage teams, expectations, and project stakeholders. Prerequisite: None GEB4220 Managing a Diverse Workforce 40 hours, 4 credits This course examines diversity from a personal, group, organizational, national, and global perspective. Students will explore stereotypes of individuals within organizations, and they will study how these stereotypes affect people within the workplace. Students will also examine issues in conducting business and managing people within a global setting. Prerequisite: None GEB4230 Website Development for Business 40 hours, 4 credits In this course, students will become familiar with the technical knowledge of website development and publishing. Key areas include usability studies, information architecture design, and working with various technology tools to develop the website. Prerequisite: MAR3128 Foundations of Digital Marketing GEB4505 Organizational Development 40 hours, 4 credits In this course, students examine qualitative approaches, quantitative approaches, and process-based approaches to organizational development through the stories of professionals involved in organizational change. Students will critically examine the design, management, and control of organizational development programs. Prerequisite: None GEB4513 Emerging Trends, Markets, and Technologies in Business 40 Hours, 4 credits This course focuses on emerging technology and trends in business, including cognitive intelligence and smart technologies. Additionally, students will be introduced to technologies related to the human experience and digital transactions, as well as the emerging trend of sustainable and renewable resources in business. Prerequisite: None GEB5458 Corporate Responsibility and Sustainability 40 hours, 4 credits This course provides an overview of corporate responsibility and sustainability strategies that enhance a company’s competitive advantage. Students will study the impact of community involvement, sociological perspectives, ethics, compliance, and sustainability on an organization’s competitive advantage. This course will also explore differentiating between internal and external stakeholders as well as how politics and government regulations and management of resources for sustainability can influence business decisions. Prerequisite: None GEB6860 Master of Business Administration Capstone 40 hours, 4 credits This course is designed for students to apply the knowledge they have learned throughout the Master of Business Administration program. Key areas of focus include value chain management, operations management, marketing, accounting and financial management, leadership, business intelligence and analytics, entrepreneurship, innovation, and change management as well as corporate responsibility and sustainability. This course is designed to be taken at the end of the program. Prerequisite: Should be taken in the last term GLY1000 Introduction to Geology 40 hours, 4 credits Examines basic geologic principles from a physical or historical perspective. Includes such topics as the formation of rocks and minerals; internal and external processes modifying the earth’s surface and phenomena; and the evolutionary history of the earth, including its life forms, oceans, and atmosphere. Prerequisite: None GRA1000C Graphic Design Tools and Techniques 60 hours, 4 credits Students will utilize industry standard design software in the creation of graphic design images. Basic tool functions and techniques in both raster and vector modes will be explored. Prerequisite: None GRA1206C Typography 40 hours, 3 credits This course is an introduction to the history, forms, and use of typefaces and letterforms in digital design. Basic typographic vocabulary and fundamentals are emphasized to develop a creative understanding of and technical competence in using type as both a visual aspect of design language and as a means to enhance communication. The student will use design software to produce major typographic projects for multiple forms of media. Prerequisite: None GRA1500C Graphic Design Trends and Movements 60 hours, 4 credits Students in this course will gain an understanding of graphic design through the various movements and technological developments throughout history, with an examination of how graphic design fits into the human experience. This course focuses on the concepts of design in cultural and social movements, with a look toward future developments. Prerequisites: None GRA1600C Color Theories and Applications 40 hours, 3 credits This course introduces important concepts in color as they relate to emotion and perception. Graphic designers will learn to effectively communicate using hue, value, intensity, proportion, and placement in composition. Students will also learn how to use color in solving design problems. Prerequisites: None GRA1700C Elements and Principles of Graphic Design 60 hours, 4 credits The fundamental elements and principles of graphic design will be explored and implemented in the creation of basic compositions. Concepts such as contrast, rhythm, and balance will be studied, while additional vector and graphic techniques are explored. Prerequisite: GRA1000C Graphic Design Tools and Techniques GRA1800C Layout Design 40 hours, 3 credits This course expands upon the elements and principles of graphic design to create engaging compositions. Students will gain skills in visual problem solving with emphasis placed on the relationships between images and text. In addition to the functions of layout software, students will learn about visual structures that enhance communication. Prerequisite: GRA1600C Color Theories and Applications, GRA1206C Typography 102 ALL CONTENT IS SUBJECT TO CHANGE BY ADDENDUM GRA1900C The Art and Business of Design 40 hours, 3 credits This course will refine the design skills that students have to offer the marketplace. Students will be able to identify prospective clients and learn what clients expect from a graphic design professional. Projects will guide students in pricing design services and exploring essential legal issues that are relevant to the graphic design industry. Prerequisite: GRA1700C Elements and Principles of Graphic Design GRA2100C Design for Marketing 40 hours, 3 credits This course introduces students to the concepts, activities, and analyses that comprise the marketing process, and graphic design’s role within the process. Emphasis is placed on building practical skills in solving marketing problems within our culturally diverse, global society. Components of marketing and promotion are examined, and students will learn to evaluate and develop marketing and design briefs. Prerequisite: GRA1800C Layout Design GRA2200C Responsive Web Design 60 hours, 4 credits This course further develops HTML and CSS skills to create responsive Web designs. Students examine how layouts, typography, and images get presented in Web browsers while exploring Web accessibility guidelines and troubleshooting techniques. This course also introduces students to a mobile-first approach to Web design across multiple devices. Prerequisite: GRA2800C Web Design Fundamentals GRA2260C Graphics in Motion 60 hours, 4 credits This course introduces students to motion graphics and their place in graphic design. Students use a variety of techniques to create basic animations that include keyframing, 2D imagery, typography, video, and audio. Students learn how to apply effects and blending modes to enhance their motion graphics projects. This course also prepares students for incorporating motion into graphic design projects. Prerequisite: GRA1800C Layout Design GRA2700C Graphic Design Campaigns 70 hours, 4 credits This course focuses on the development of media campaigns for specific target markets. Students will develop campaign elements across multiple platforms, determine budget and production costs, and create a marketing communication strategy. Factors affecting consumer behavior within a target market will also be explored. Prerequisite: Must be taken in student’s last quarter GRA2800C Web Design Fundamentals 40 hours, 3 credits This course is an introduction to online interactivity. Students will plan, design, and publish online websites that incorporate text, images, animation, navigation, and other interactive elements using industry-standard software. Students will employ essential design principles using online interactive design tools and HTML and CSS for structure and styling in the creation of single and multi-page websites. Prerequisite: GRA1800C Layout Design
