2021–2022 CATALOG AND STUDENT HANDBOOK COURSE DESCRIPTIONS MAN4330 Compensation Administration 40 hours, 4 credits This course addresses tangible and intangible compensation and the use of compensation to motivate and reward employee performance. The course also covers job analysis, job description, and job evaluation on the basis of compensable factors as well as designing an equitable pay structure. In addition, students analyze the influence of unions and government in determining the compensation of the labor force, including compensation of both hourly workers and managerial employees. Prerequisite: None MAN4572 Instructional Design, Training and Development, and Learning 40 hours, 4 credits This course is designed to introduce students to the field of instructional design. Theories of instructional design are covered, with an emphasis on the systematic approach to learning and instruction. An emphasis is placed on learning the different training approaches, such as ADDIE. Students will transfer the learning to a project, demonstrating an understanding of key instructional design concepts: analysis, design, development, implementation, evaluation, and metrics. Prerequisite: None MAN4602 International Business 40 hours, 4 credits This course provides management students with an introduction to international economic, political, cultural, and business environments. Students will develop a basic understanding and appreciation of the myriad factors involved in managing people within a global workforce. Prerequisite: None MAN4636 Business Development and Customer Relations Management 40 hours, 4 credits This course is the study of tasks and processes used to identify and execute new areas of business. It focuses on cultivating partnerships, identifying new market opportunities for products and services, and increasing profitability by building strategic relationships. Topics include identifying new opportunities, cultivating and sustaining value-added partnerships or other commercial relationships, and an overview of Customer Relationship Management (CRM). This course prepares students with a working knowledge of current CRM platforms, and to successfully pursue a long-term growth strategy from customers, markets, and relationships. Prerequisite: MAR3592 Strategic Sales and Sales Management MAN4701 Leading Change 40 hours, 4 credits This course will focus on the impact of change in an organizational setting. Various change management models will be explored, providing students with a foundation for approaching change and developing effective skills and techniques to perform in the workplace when change occurs. Students apply business concepts to real-world case study examples and determine strategies for bringing constructive change to an organization. Prerequisite: None MAN4720 Strategic Management 40 hours, 4 credits This course is designed to integrate prior business courses through study, discussion, and creation of strategic management plans. Students will evaluate the key functions of organizations and integration of these functions to understand the best practices used to achieve competitive advantages. Topics will include strategic formulation, implementation, and evaluation. Prerequisite: None MAN4845 Leadership and Teams 40 hours 4 credits This course provides an applied approach to leadership, team building, collaboration, and conflict resolution. Students will understand and apply these concepts to workplace settings. Students will develop structures, processes, and strategies to create and maintain effective teams. Gender, culture, individuality, and telecommuting in team dynamics will also be explored. Prerequisite: None MAN4930 Business Management Bachelor Capstone 40 Hours, 4 credits In this course, students demonstrate mastery of core business functions and methodologies, leadership skills, and management strategies for dynamic business environments. Additionally, the student’s ability to apply human-centered concepts, evaluate the role of business technology, and interpret data is assessed. Prerequisite: Expected to be the final upper-level course completed MAN4990 Human Resource Management Internship 40 hours, 2 credits In this course, students take on the role of consultant to apply the knowledge and skills they have learned in the Human Resource and Organizational Leadership Bachelor of Science Degree to a real-world business scenario. Key areas of focus include: strategic human resource management, organizational leadership, workforce performance, compensation and benefits, employment law, corporate social responsibility, workplace health, safety and security, employee engagement and motivation, needs analysis, metrics, and training and development. This course is designed to be taken at the end of the program. Prerequisite: Human Resources and Organizational Leadership Bachelor’s student in last or second-to-last quarter MAN4991 Human Resource Project Capstone 20 hours, 2 credits In this course, students apply the knowledge and skills they have learned in the Human Resource and Organizational Leadership Bachelor of Science degree to a real-world business scenario. Key areas of focus include strategic human resource management, organizational leadership, workforce performance, compensation and benefits, employment law, corporate social responsibility, workplace health, safety and security, employee engagement and motivation, needs analysis, metrics, and training and development. This course is designed to be taken at the end of the program. Prerequisite: Human Resources and Organizational Leadership Bachelor’s student in last or second-to-last quarter MAN5100 Value Chain and Operations Management 40 hours, 4 credits This course is the study of how external influences and internal capabilities affect organizational strategies, tactics, and execution. This course covers topics surrounding the application of Michael Porter’s Five Forces and value chain models to examine competitive forces, economic constraints, and organizational capabilities. Additionally, operations management’s role in organizational performance is explored. Students will examine organizational challenges and opportunities in order to formulate strategies that sustain competitive advantage. Prerequisite: None MAN6100 Innovation and Change Management 40 hours, 4 credits This course provides an overview of innovation and change management’s impact on how organizations conduct business. Students will also explore the importance of global and domestic innovation as well as its effect on research and development. By understanding technology and tools used in the innovation process, students will be well prepared to lead organizations in the global economy. Prerequisite: None MAN6500 Business Strategy and Entrepreneurship 40 hours, 4 credits This course provides business model strategies and business development techniques for starting or managing a business. In addition, the entrepreneurial process and characteristics as well as the importance of risk assumption will be explored. Students will learn how the entrepreneurial process assists in identifying potential business opportunities. They will also learn about the components and importance of business plans that incorporate selecting a business model, business development, ethics, risk, and entrepreneurial mindset. Prerequisite: None MAN6720 Applied Strategic Planning 40 hours, 4 credits This course provides methods and processes for effective applied strategic planning. Students will study the importance of holistic strategic thinking when developing an organization’s strategic plan. Students will also evaluate an organization’s infrastructure, perform a gap analysis, and assess the impact of globalization as part of the strategic planning process. Prerequisite: None MAR2011 Principles of Marketing 40 hours, 4 credits This course serves as an introduction to the marketing concept, integrating seven key marketing perspectives. Topics include consumer buying behavior, business-to-business markets and organizational buying behavior, market research techniques, fundamental pricing concepts, marketing channels and logistics, integrated marketing communications, and marketing’s role in e-commerce. Prerequisite: None MAR2374 Online Multimedia Marketing 40 hours, 4 credits This course explores online multimedia marketing strategies and techniques. In addition to exploring online marketing channels, this course will also address the value of online multimedia marketing to create engagement and increase sales. Emerging online multimedia technologies and techniques will also be introduced. Prerequisite: Internet Business Models and E-Commerce MAR2873 Public Relations and Advertising Strategies 40 hours, 4 credits Students examine the similarities and differences between public relations, advertising and promotional marketing, and how to differentiate between a target audience and a target market. Marketing interactions with associated stakeholders, including current and new customers; shareholders; the media; financial and industry analysts will be explored. Other parts of the enterprise, such as senior management and marketing, finance, and human resources departments are studied. Prerequisite: Principles of Marketing MAR3033 Introduction to Marketing Design 30 hours, 3 credits This course is the study of marketing design and the important role it plays in providing an introduction to basic design concepts for the marketing messages. It focuses on the different design concepts and techniques used in the creation of the marketing message to the customer. Topics covered include hierarchical typographical, color psychology, and other design concepts to communicate the client message. This course prepares students to apply fundamental design concepts to marketing messages. Prerequisite: None MAR3128 Foundations of Digital Marketing 40 hours, 4 credits This course introduces students to basic concepts related to digital marketing. They will investigate major digital marketing platforms all while identifying its role in today’s business environment. By the end of the course, students will be able to outline the steps for creating a cross-platform digital marketing plan that presents a consistent brand message. Prerequisite: None MAR3250 Marketing Research 30 hours, 3 credits This course is the study of marketing research and the important role it plays in providing useful information to make marketing decisions. It focuses on different research methodologies and their roles in meeting research goals and objectives. Topics covered include the marketing research process, qualitative and quantitative research methods, consumer and market trends, and the analysis of research findings. This course prepares students to synthesize research and apply customer insights to marketing decisions. Prerequisite: None ALL CONTENT IS SUBJECT TO CHANGE BY ADDENDUM 111
