rasmussen.edu | 888-5-RASMUSSEN COURSE DESCRIPTIONS FIN 4985 Finance Internship 100 hours, 4 credits Students will complete an internship within a finance discipline with either their current employer or an organization of their choice (students need to find their own internship opportunity). The internship will integrate prior coursework into a comprehensive demonstration of finance principles and will provide students with hands-on learning opportunities and professional experiences. During the internship, the student will follow an employer mentor, complete a project(s), and finalize academic assignments including reflective papers based on the internship and the student’s experience. Prerequisite: Expected to be the final upper-level core course completed FIN 6466 Financial Analysis and Decision-Making 40 hours, 4 credits This course provides an overview of the financial decision-making process and strategies to ensure the organization allocates assets to maximize return while minimizing risk. Key concepts introduced include financial ethics, corporate finance, financial risk, cost of capital, and risk-reward benefits. Students will analyze financial statements and strategies, appraise organizational investments, and determine the financial sustainability of an organization. Prerequisite: ACG 5500 Accounting for Business Analysis GEB 1011 Introduction to Business 40 hours, 4 credits This course is a study of the characteristics and functions of business in a free enterprise environment and how business impacts the economy in which we live. Characteristics studied may include opportunities, organizations, management, marketing, analysis, and any other activities related to general ownership and operation. Prerequisite: None GEB 2444 Internet Business Models and E-Commerce 40 hours, 4 credits This course is designed to introduce students to new models for the practice of business as it is affected by new technologies. From ethical issues related to customer privacy to the problems related to timely contract fulfillment, this course engages the student in analyzing the potentials and problems the internet offers. Topics covered include a survey of strategies and organizational models for new and existing businesses on the internet, the impact of e-commerce on customer relations (advertising, marketing, customer service), using information technologies for accounting, managing inventories and security,and designing strategies for keeping current with changes in the practice of e-business. Prerequisite: None GEB 2888 Introduction to Business Analysis and Intelligence 40 hours, 4 credits This course will differentiate business intelligence and business analytics and how each function is important to the management of business operations. Students will analyze methods of data retrieval, discuss the importance of data mining and ethical business analysis, and explain business data findings and trends when making sound business decisions. Prerequisite: None GEB 2930 Business Capstone 20 hours, 2 credits This course is designed to allow students to integrate the knowledge and skills gained in the Business Management Associate’s Degree program. Through case analysis, class discussion, and supervised field experience, students will synthesize and demonstrate their understanding of core business concepts via the completion of a Capstone project. Prerequisite: Expected to be the final lower-level core course completed GEB 3020 Advanced Principles of Financial Management 40 hours, 4 credits This course is the study of advanced tools used in short- and long-term financial management. It emphasizes corporate valuation and financial planning. Topics covered will be derivatives, capital asset pricing model, risk management, securities, and asymmetric information in the financial market. This course will prepare students to leverage sophisticated quantitative management tools to strengthen a firm’s financial position. Prerequisite: None GEB 3124 Business Research and Analysis 40 hours, 4 credits Students will develop research strategy and problem-solving skills used for business analysis. They will examine the use of qualitative and quantitative research methodology and develop professional writing skills for presenting research findings. They will experience using various research methods such as surveys, business research proposals, and dashboards. Prerequisite: None GEB 3275 Consumer Behavior 40 hours, 4 credits In this course, students will learn about how consumers act and what factors influence those actions. Topics include the individual makeup of consumers, such as their personality or lifestyle, and the influencing factors around them, such as their peers or social expectations. Students will examine the consumer decision-making process and learn how businesses can utilize it in order to be more successful. Prerequisite: None GEB 3388 Winning Customer Service Strategies 40 hours, 4 credits Motivating and empowering employees to provide outstanding customer service is critical to an entrepreneur’s success. This course teaches students the strategies, techniques, and tools for developing and sustaining long-term customer relationships. Cutting-edge customer relationship management tools will be explored, as well as how to create customers who are promoters of your brand. Prerequisite: None GEB 3422 Business Project Management 40 hours, 4 credits This course provides students with the essential elements and foundational standards used to manage projects, programs, and portfolios in any organization. Students will develop project scope and scheduling skills as well as assess program bidding and proposal processes. They will evaluate the impact of scope definition, and explore how to manage teams, expectations, and project stakeholders. Prerequisite: None GEB 4220 Managing a Diverse Workforce 40 hours, 4 credits This course examines diversity from a personal, group, organizational, national, and global perspective. Students will explore stereotypes of individuals within organizations, and they will study how these stereotypes affect people within the workplace. Students will also examine issues in conducting business and managing people within a global setting. Prerequisite: None GEB 4230 Website Development for Business 40 hours, 4 credits In this course, students will become familiar with the technical knowledge of website development and publishing. Key areas include usability studies, information architecture design, and working with various technology tools to develop the website. Prerequisite: MAR 3128 Foundations of Digital Marketing GEB 4505 Organizational Development 40 hours, 4 credits In this course, students examine qualitative approaches, quantitative approaches, and process-based approaches to organizational development through the stories of professionals involved in organizational change. Students will critically examine the design, management, and control of organizational development programs. Prerequisite: None GEB 4513 Emerging Trends, Markets, and Technologies in Business 40 Hours, 4 credits This course focuses on emerging technology and trends in business, including cognitive intelligence and smart technologies. Additionally, students will be introduced to technologies related to the human experience and digital transactions, as well as the emerging trend of sustainable and renewable resources in business. Prerequisite: None GEB 5458 Corporate Responsibility and Sustainability 40 hours, 4 credits This course provides an overview of corporate responsibility and sustainability strategies that enhance a company’s competitive advantage. Students will study the impact of community involvement, sociological perspectives, ethics, compliance, and sustainability on an organization’s competitive advantage. This course will also explore differentiating between internal and external stakeholders as well as how politics and government regulations and management of resources for sustainability can influence business decisions. Prerequisite: None GEB 6860 Master of Business Administration Capstone 40 hours, 4 credits This course is designed for students to apply the knowledge they have learned throughout the Master of Business Administration program. Key areas of focus include value chain management, operations management, marketing, accounting and financial management, leadership, business intelligence and analytics, entrepreneurship, innovation, and change management as well as corporate responsibility and sustainability. This course is designed to be taken at the end of the program. Prerequisite: Should be taken in the last term GEO 3204 Physical Geography 40 hours, 4 credits This course presents a study of the development and distribution of landforms, climates, minerals, soils, and water resources. Interrelationships between the physical environment and regional patterns formed by these elements are analyzed against humankind’s utilization of them. Prerequisite: None GLY 1000 Introduction to Geology 40 hours, 4 credits Examines basic geologic principles from a physical or historical perspective. Includes such topics as the formation of rocks and minerals; internal and external processes modifying the earth’s surface and phenomena; and the evolutionary history of the earth, including its life forms, oceans, and atmosphere. Prerequisite: None GRA 1000C Graphic Design Tools and Techniques 60 hours, 4 credits Students will utilize industry standard design software in the creation of graphic design images. Basic tool functions and techniques in both raster and vector modes will be explored. Prerequisite: None GRA 1206C Typography 40 hours, 3 credits This course is an introduction to the history, forms, and use of typefaces and letterforms in digital design. Basic typographic vocabulary and fundamentals are emphasized to develop a creative understanding of and technical competence in using type as both a visual aspect of design language and as a means to enhance communication. The student will use design software to produce major typographic projects for multiple forms of media. Prerequisite: None GRA 1500C Graphic Design Trends and Movements 60 hours, 4 credits Students in this course will gain an understanding of graphic design through the various movements and technological developments throughout history, with an examination of how graphic design fits into the human experience. This course focuses on the concepts of design in cultural and social movements, with a look toward future developments. Prerequisites: None GRA 1600C Color Theories and Applications 40 hours, 3 credits This course introduces important concepts in color as they relate to emotion and perception. Graphic designers will learn to effectively communicate using hue, value, intensity, proportion, and placement in composition. Students will also learn how to use color in solving design problems. Prerequisites: None GRA 1700C Elements and Principles of Graphic Design 60 hours, 4 credits The fundamental elements and principles of graphic design will be explored and implemented in the creation of basic compositions. Concepts such as contrast, rhythm, and balance will be studied, while additional vector and graphic techniques are explored. Prerequisite: GRA 1000C Graphic Design Tools and Techniques 104 ALL CONTENT IS SUBJECT TO CHANGE BY ADDENDUM
